Is a Blowdry Membership Worth It? The Math Behind $99-a-Month Salon Hair
Here’s a familiar Tuesday. You’ve got a client dinner, then drinks Thursday, and somewhere in there a photo that’s going to end up on LinkedIn. Your hair could be doing more, but between the early mornings, the drop-offs, and the back-to-back meetings, a salon blowout feels like a luxury you have to schedule your whole week around.
That’s the exact gap a blowdry membership in Massachusetts is built to close: salon-fresh hair as a standing part of your month instead of a splurge you talk yourself into. Dellaria’s runs $99 a month — so the real question isn’t whether it sounds nice. It’s whether the math works for how you actually live. Let’s run it.
What You Actually Get for $99
The membership isn’t just a discounted blowout — it bundles the maintenance services that keep hair looking good between them. Every month includes:
- Two professional blowdrys — your standing “just left the salon” reset, twice a month.
- One shine enhancement — a gloss treatment that keeps hair looking smoother and healthier, and refreshes color-treated hair between visits.
- One deep conditioning treatment — the piece most people skip on their own, and the one that keeps hair healthy through a New England year.
- 10% off all products — including the at-home care your stylist recommends.
- A birthday gift, and your first blowdry free when you sign up.
See the Math
This is the part that decides it. Here’s what those core services cost booked one at a time versus bundled into the membership:
| Service | À la carte | Membership |
|---|---|---|
| Blowdry | $75 each | Included (2 / month) |
| Shine Enhancement | $40–$80 | Included (1 / month) |
| Deep Conditioning | $30 | Included (1 / month) |
| Monthly total | $210–$230 | $99 |
That’s $100 or more in savings every month — and the membership costs less than a single non-member visit for the same three services. If you’d get even two blowouts a month anyway, it has already paid for itself before you count the shine treatment, the conditioning, or the product discount.
Who It’s Actually For
The membership is a genuine fit for some people and a waste of money for others. We’d rather you know which one you are before you sign.
It’s a strong fit if you:
- Already pay for a blowout once or twice a month — you’re buying what you’d buy anyway, at roughly half price.
- Have a calendar full of outings — client dinners, date nights, events, weekends where you want to look pulled together without the effort.
- Struggle to style your own hair to a finish you’re happy with, and would rather hand it off.
- Want your color and hair health maintained, not just styled — the shine and conditioning treatments do quiet work over time.
It’s probably not for you if you:
- Wouldn’t realistically get in twice a month. Unused visits don’t roll over, so if life keeps you from booking, you’re paying for services you won’t use.
- Are perfectly happy with your own blowouts at home. If styling isn’t a pain point, this solves a problem you don’t have.
- Need a specific stylist every time — not every stylist at each location participates, so it’s worth confirming your person is in the program before you join.
How It Works
The program is built to be low-friction once you’re in:
- Sign up at the front desk. You join in person at a participating salon and sign the membership agreement — you can’t enroll online. The team activates it and walks you through timing, stylist options, and add-ons.
- Book your two blowdrys whenever they fit — before work, before a night out, before a weekend of plans.
- Add your shine and conditioning treatments whenever your calendar gets busy and your hair needs the extra care.
- Billing is simple: $99 is charged automatically on the 1st of each month (the next business day if the 1st is a Sunday). Cancel anytime with 30 days’ notice, and you keep any remaining services in your current month.
One note worth setting expectations on: the membership covers the services listed. Extras like hot-tool styling are an additional cost at the time of your visit.
Where You Can Join Right Now
The Blowdry Membership is rolling out across Massachusetts and is currently available at seven participating Dellaria locations:
If your regular salon isn’t on the list yet, it’s worth asking — the program is expanding, and front desks can tell you what’s coming.
Stop by one of the seven participating Dellaria salons to join the Blowdry Membership — two professional blowouts, a shine treatment, and deep conditioning every month for $99, with your first blowdry free. Find your nearest location or read the full Blowdry Membership details.
At select Dellaria locations. Cancel anytime with 30 days’ notice. See salon for full details.
Blowdry Membership FAQ
Which Dellaria locations offer the Blowdry Membership?
The $99 Blowdry Membership is currently available at seven participating Dellaria salons: Newton, Natick, Shrewsbury, Danvers, Brookline, Burlington, and Peabody at Northshore Mall. Check with your nearest salon’s front desk to confirm, since participating locations can expand over time.
What’s included in the $99 Blowdry Membership?
Every month you get two professional blowdrys, one shine enhancement, and one deep conditioning treatment, plus 10% off all products, a birthday gift, and your first blowdry free when you sign up. À la carte, those core services run $210 to $230, so the membership saves you $100 or more each month.
Do unused visits roll over to the next month?
No. The membership is a monthly value program, and unused visits don’t carry over from month to month. Booking your blowouts in advance is the best way to make sure you use what you’re paying for and secure your favorite days and times.
How do I cancel?
It’s simple. Just let the salon know at least 30 days before your next billing date. You’ll still be able to use any remaining services in your current month.
Can I sign up online?
No. To join, you visit a participating salon and sign the membership agreement at the front desk. The team activates your membership and answers any questions about timing, stylist preferences, or add-on services.
