Memorial Day is less than three weeks away. Beach weekends, weddings, vacations, and outdoor events are about to fill up your calendar — and your hair needs to be ready for all of it.
At Dellaria Salons, we’re already seeing the summer rush across our 21 Massachusetts locations. The smartest guests aren’t waiting until June to book. They’re coming in now — before the schedule fills up — to get their summer color dialed in while availability is still open.
Here’s what to know before your next appointment.
Why Now Is the Time to Book Summer Color
The weeks between Mother’s Day and Memorial Day are the sweet spot for summer color. You get the look locked in before the busy season hits, your color has time to settle naturally, and you’re not scrambling for a last-minute appointment when every colorist in Massachusetts is booked solid.
If you’ve been thinking about going lighter, adding dimension, or finally trying that balayage you’ve been eyeing — this is the window.
Blonde Brightening for Summer
This is our most-requested summer service by far. Guests who were warm and cozy through winter want to lift and brighten for the warmer months — but without going overboard.
The key is adding brightness where it matters most: around the face, through the ends, and in the pieces that catch sunlight. Our Dimensional Blonde and Deluxe Blonding services are designed for exactly this — full-head dimensional color with custom highlights, lowlights, and a seamless root melt.
The result looks sun-kissed and natural, not stripy or overdone. And because it’s built to grow out gracefully, you won’t be chasing maintenance appointments all summer.
Low-Maintenance Color That Survives Summer
Between the pool, the ocean, and the humidity, summer is the hardest season on color-treated hair. That’s exactly why the trend right now is toward techniques that are designed to last.
Services like The Perfect Melt and The Perfect Tone create soft, blended color transitions that look beautiful whether you’re two weeks or eight weeks out from your appointment. No harsh lines, no obvious regrowth, no panic booking in August.
Pair any color service with a Pro-Force Bonder treatment to protect your hair from the inside out during the coloring process — which means stronger, healthier hair heading into the months when it takes the most abuse.
Summer-Ready Brunettes
Brunettes, you’re not sitting this one out. The move right now is adding warmth and dimension — think caramel ribbons, honey tones, and sun-lit dimension that makes dark hair look rich instead of flat.
Our Dimensional Brunette service uses hand-painted lightness to enhance natural richness, followed by a root melt and gloss. The result looks like you just came back from two weeks in the Mediterranean — effortless, warm, and polished.
One or two sessions a year, with a color melt and gloss for maintenance in between. That’s it.
Gray Blending Before Summer
If you’ve been growing into your gray or transitioning away from full coverage, pre-summer is the perfect time to refine the blend. Sun exposure can shift gray tones toward yellow or brassy, so getting a professional gloss and blend now gives you a clean, bright starting point for the season.
Our colorists customize gray blending with a combination of root retouch, gloss, and face framing — depending on how much gray you have and how you want it to look by September.
Protect Your Color All Summer Long
Great color deserves great care. A few things our stylists recommend to keep your summer color vibrant:
Use a sulfate-free shampoo — especially if you’re blonde or have highlights. Sulfates strip color faster than anything else.
Rinse your hair with fresh water before getting in the pool or ocean. Hair that’s already saturated absorbs less chlorine and salt.
Ask your colorist about a shine enhancement gloss as a mid-summer refresh. It takes 30 minutes, boosts vibrancy, and extends the life of your color without a full appointment.
Book Now — Not in June
Every year, the same thing happens: June hits and the phone doesn’t stop. Our colorists across all 21 locations — from Newbury Street and Brookline to Needham, Danvers, and Plymouth — fill up fast once summer officially starts.
The guests who look the best all summer are the ones who book in May.
