Partnership ~ Dellaria Salons

Partnership

Own a Dellaria Salon
Build Your Empire

Three proven paths to salon ownership. Zero franchise fees. True partnership.

40+

Years of Excellence

21

Successful Locations

94%

Partner Retention

$100k-400K

Avg Partner Potential

Which Partnership Path Is Yours?

We’ve designed three distinct programs for your unique situation

Elite Stylists

"Build Your Legacy"

You’ve mastered your craft and built a loyal following. Now it’s time to stop building someone else’s dream and create your own empire. Transform from top earner to owner without losing a single client.

Investment

Timeline

Income Jump

Keep Clients

$50K - $125K

90 Days

$95K → $225K

100%

Booth Renters

"Stop Renting, Start Owning"

Every month, your booth rent disappears forever. That same payment could be building equity. Join successful booth renters who transformed their monthly rent into ownership, gaining team support and business value.

Investment

Monthly

10-Year Equity

Keep Clients

$50K - $125K

Same as Rent

$95K → $225K

100%

Salon Owners

"Keep Your Salon, Gain an Empire"

Fighting alone against chains is exhausting. Keep everything you’ve built – your location, team, and identity – while gaining corporate marketing power, buying leverage, and expansion opportunities.

Investment

Marketing Savings

Revenue Increase

Keep Ownership

$0 - $100K

90%

40% Year 1

100%

21 Locations of Excellence

From Newbury Street to the Cape, our partners thrive across New England

Newbury Street

Flagship

Marlborough

Growth Leader

Plymouth

Community Hub

Wareham

Coastal Gem

Holliston

Suburban Star

Sudbury

MetroWest

Wellesley

Luxury Market

Newton

Urban Village

And 13 More...

Across MA, NH, RI

Your Journey to Ownership

Simple, supported, successful

Discovery Call

Week 1

Business Planning

Week 2 – 3

Partnership Terms

Week 4 – 5

Training & Launch

Week 6 – 12

Grand Opening

Months 3

Why Dellaria Partnership Works

Not a franchise. Not going alone. True partnership.

No Franchise Fees

No royalties. No franchise taxes. You keep your profits. We only win when you win.

Proven Systems

40+ years of refined operations, marketing, and education. As a partner, you and your team get training in Dellaria's exclusive Pyrametrics cutting and color techniques, plus ongoing education to keep you on the leading edge.

Brand Recognition

Instant credibility with one of New England's best-known salon brands. Clients choose Dellaria for consistent results, advanced techniques, and a luxury experience.

True Ownership

You're not "renting" a brand. You're building a real asset you can grow, sell, or pass on. Our job is to help increase the value of what you own.

Marketing Power

Tap into a powerful marketing engine—SEO, social media, paid ads, email, and reputation management—at a fraction of the cost of doing it on your own.

Ongoing Support

You maintain control of your team, pricing, and culture, while gaining access to a corporate support team, proven playbooks, and a network of successful partners.

Dellaria Partnership Benefits

When you join Dellaria, you’re not just putting a name on the door—you’re plugging into a powerful support system designed to grow your income and lower your risk:

Training in exclusive Pyrametrics cutting and color techniquescreated and refined by Dellaria

Up to 40% off premium hair care product costs(backbar and retail) through exclusive brand partnerships

Access to 40+ years of management expertisein hiring, training, pricing, and day-to-day operations

Group marketing benefitsthat can shrink your local marketing costs by up to 90% compared to going it alone

Lease and rental negotiation expertiseto help you secure fair terms and avoid costly mistakes

Salon build-out guidance—from layout and equipment to budget control—so you can launch or remodel efficiently

Common Questions

Get answers before you even ask

Investment & Finance

How much do I really need to start?

Investment ranges from $25K to $125K depending on your path. Stylists can use their client book as collateral. Booth renters need minimal cash. Salon owners may need zero upfront.

Is financing available?

Yes. SBA loans, vendor financing, and our co-investment programs make ownership accessible. We help with the entire financing process.

What about ongoing fees?

No franchise fees or royalties. You share in marketing costs (much less than going alone) and benefit from group purchasing power.

Operations & Support

How much control do I have?

You maintain operational control while following brand standards. Set your own prices, hours, and policies within the framework of success.

What support do I get?

Marketing, training, accounting support, HR guidance, technology, and a peer network. You’re never alone in decisions or challenges.

Can I expand to multiple locations?

Absolutely. Many partners own 2-3 locations. We actively support expansion with territorial protection and co-investment.

Ready to Build Your Empire?

Join other successful partners who chose ownership over employment












ROOT RETOUCH

A root retouch color, also known as a root touch-up, is a hair coloring technique that focuses on applying color to the new growth of hair at the roots. This process helps to blend the roots with the rest of the hair, ensuring a seamless transition between the natural hair color and the previously colored hair.

The main purpose of a root retouch color is to maintain a consistent, uniform color from root to tip, which makes it appear as if your hair has not grown out since the initial coloring.  A proper retouch routine can also help minimize damage caused by excessive coloring, allowing you to enjoy your beautiful hair color without compromising your hair's health.

Service time: Approx. 1 hour

Great for: Great for: Maintaining a consistent, uniform color from root to tip, which makes it appear as if your hair has not grown out since the initial coloring.

*Service time can vary depending on the length/density of hair and the stylist’s timing needs.

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BALAYAGE

A root retouch color, also known as a root touch-up, is a hair coloring technique that focuses on applying color to the new growth of hair at the roots. This process helps to blend the roots with the rest of the hair, ensuring a seamless transition between the natural hair color and the previously colored hair.

The main purpose of a root retouch color is to maintain a consistent, uniform color from root to tip, which makes it appear as if your hair has not grown out since the initial coloring.  A proper retouch routine can also help minimize damage caused by excessive coloring, allowing you to enjoy your beautiful hair color without compromising your hair's health.

Service time: Approx. 1 hour

Great for: Great for: Maintaining a consistent, uniform color from root to tip, which makes it appear as if your hair has not grown out since the initial coloring.

*Service time can vary depending on the length/density of hair and the stylist’s timing needs.

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Salon Policies:

A credit card is required to reserve an appointment!

  • Cancellations made less than 24 hours before the scheduled appointment time may be charged a minimum of 50% of the services booked.

  • No shows may be charged 100% of the services booked & may also be asked to pre-pay for future services.

  • Redo's: If you are unhappy with your color or service you must let us know within 7 days & schedule the correction no more than 2 weeks after the original date of service.

    *Our employees accept cash only for tips & an ATM machine is available on site.*

   ***All product sales are final***

The Perfect Melt – Custom color melt perfect for blending grown out color, adds dimension

and rich shine. Typical Timeframe: 2 Hours

The Perfect Tone – Custom demi-permanent gloss to add shine and to correct, enhance or

refine blondes and brunettes. Typical Timeframe: 1-1.5 Hours

Dimensional Brunette – Custom hand-painted lightness throughout to enhance natural
richness and dimension followed by a root melt and gloss to ensure a soft, beautiful grow out. 1 –
2 times per year with color melt and gloss for maintenance.

Typical Timeframe: 2.5 – 3 Hours

Dimensional Blonde – Full head of dimensional color. Custom application of highlights and
lowlights followed by root melt and gloss for a seamless, dimensional, low maintenance grow
out. Needed 1-2 times a year. Gloss recommended for maintenance.

Typical Timeframe: 3.5 – 4 Hours

Transformational Blonding – For those wanting a major change, where every hair needs to be
lightened for a solid or multidimensional look. This service is usually only needed once.
Maintenance services on a schedule for desired look are usually recommended.

Typical Timeframe: 5 Hours

Deluxe Blonding – Multi technique blonding with a face frame & brightened ends.
Custom color melt and gloss. Needed 2-3 times per year. Color melt and gloss
recommended for maintenance. Typical Timeframe: 4 – 4.5 Hours $400

CORRECTIVE COLOR

Corrective color refers to fixing hair color mistakes, correcting damaged hair, or addressing color issues built up over time.

Common reasons for needing corrective color include:

  • Over-coloring or over-processing hair
  • Mishaps with at-home color, such as using the wrong color or leaving the color on for too long
  • A new color is not turning out as expected
  • Uneven fading of a hair color
  • Damage from bleach or other harsh chemicals

The corrective color process often requires multiple steps and may take several visits to a professional stylist.

Service time: ** Requires a Consultation **

Great for: Restoring hair to a healthy, vibrant state.

*Service time can vary depending on the length/density of hair and the stylist’s timing needs.

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SHINE ENHANCEMENT

Shine enhancement, also known as Hair Glossing, is a treatment that boosts the hair's natural shine and vibrancy.

This is typically an add-on service that prolongs and enhances your hair color. Clear glosses boost shine and definition, while color glosses refresh color-treated hair and combat dullness or brassiness.

Shine enhancement treatments are suitable for all hair types, but they can be especially beneficial for color-treated hair or those looking to combat dullness or brassy tones.

Service time: Approx. 30 mins

Great for: Boosting the hair's natural shine and vibrancy.

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VIVID COLOR

Vivid hair color refers to bold and unconventional shades that go beyond traditional hair colors like blonde, brunette, or red. These vivid colors are intended to make a statement and stand out from the crowd. Some examples of vivid hair colors include electric blue, neon pink, emerald green, and more.

Vivid hair color isn't just about the vibrant shades themselves; it's also about how they are applied. Creative techniques like color melting, balayage with vivid tones, or intricate patterns can create unique and eye-catching looks.

Service time: ** Requires a Consultation **

Great for: This is an excellent choice for those who want to break away from traditional hair colors and express their creativity and individuality.

*Service time can vary depending on the length/density of hair and the stylist’s timing needs.

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ROOTS WITH PULL THROUGH

A root retouch with pull through color is a hair coloring technique that combines two processes: a root touch-up and pulling the color through the mid-lengths and ends of the hair. This technique is used to blend the new growth at the roots with the rest of the hair while also refreshing the overall hair color.

The process begins with a root touch-up, where hair dye is applied to the regrowth at the base of the hair shaft, also known as the "roots."   After the root touch-up, the hair color is then "pulled through" the mid-lengths and ends of the hair. This step helps to refresh the hair color, add shine, and ensure an even distribution of color from root to tip.

Service time: Approx. 1 hour 30 mins

Great for: Beneficial for those who want to extend the time between full hair coloring appointments or for those who have hair highlights.

*Service time can vary depending on the length/density of hair and the stylist’s timing needs.

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FOILS

Foils, also known as highlights, are a hair coloring technique that involves sectioning off strands of hair and applying color to those sections using small, rectangular pieces of foil to separate the colored sections from the rest of the hair. This technique adds dimension, depth, and texture to the hair by creating lightened strands that contrast with the base color.

Partial Foil:  Partial foil, also known as half-head foil or partial highlights, involve coloring from the crown of the head and framing the face.

Full Foil: Full foil, also known as full head foil or full highlights, involves highlighting and coloring evenly throughout from the top of the head to the nape of the neck.

Service time: : Approx. 1 hour (Partial)   2 hours (Full)

Great for: Partial Foils are best for those who want a more subtle, natural-looking effect or for those who want to add dimension and depth to their hair without committing to an all-over color change.

*Service time can vary depending on the length/density of hair and the stylist’s timing needs.

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FACE FRAMING

Face framing refers to strategically placing individual highlights around the face to create a flattering and illuminating effect. Face framing is also a foiling version with less commitment than a partial or complete foil.

For example, placing lighter shades of color around the face can brighten up the complexion and add dimension to the overall hair color. This technique is particularly effective for those with darker hair who want to add warmth and depth to their look.

Service time: 60 mins

Great for: Bringing attention to the features of the face and complementing the overall hair color.

*Service time can vary depending on the length/density of hair and the stylist’s timing needs.

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