Salon Owner ~ Dellaria Salons

Salon Owner

From Star Stylist
To Salon Owner

Your clients. Your vision. Your future.
Transform your career in 90 days with Dellaria's proven partnership path.

✓ Reduce marketing costs by 70%
✓ Keep 60-80% ownership
✓ Average 40% revenue increase Year 1

FIRST YEAR PROJECTION

$1.5M Revenue Salon

Marketing Savings +33,600
Product Cost Reduction +48,000
New Client Revenue +142,800
Reduced Turnover +24,000
Average Ticket Increase +89,100

TOTAL YEAR 1 IMPACT

+$337,500

Fighting Alone is Exhausting

We know exactly what you're going through every single day

Marketing Black Hole

You think you need a fortune because that's what it costs to build from scratch.

$48K/year wasted

Staff Exodus

Lost another stylist to booth rental. Can't match corporate benefits or security.

60% annual turnover

Product Squeeze

Paying retail-plus for products. Minimum orders tying up cash flow.

32% product costs

Tech Overwhelm

Juggling 5 systems that don't talk. Monthly software approaching rent.

$800/month redundant

Owner Prison

Behind the chair 40 hours, paperwork at night. Business runs you.

55+ hours/week

Growth Ceiling

Want to expand but can't afford risk. Watching chains surround you.

Revenue flat 3 years

Independent vs. Dellaria Partnership

Real metrics from actual conversions

Metric
Independent
Delaria Partner
Monthly Marketing Cost
$3,000–5,000
$800–1,200
New Clients/Month
15–25
45–65
Product Cost Margin
32%
22%
Average Ticket
$75–95
$115–140
Staff Retention
60%
85%
Owner Hours/Week
55–65
35–45
Business Valuation
3–4× earnings
6–7× earnings
Expansion Capability
Limited
Supported

Patricia's Transformation

From struggling independent to thriving multi-location owner

“I owned my Holliston salon for 12 years. Good business, loyal clients, but I was exhausted. Marketing costs were killing me – $4,500/month for maybe 20 new clients. Lost three stylists to booth rental in one year.

Dellaria proposed ‘Patricia’s Salon, A Dellaria Location.’ I kept my name, my team, my space. Marketing costs dropped to $1,000/month but new clients jumped to 50+. Product costs decreased 30% immediately.

Revenue up 40% year one. Just signed lease for location #2.”

Patricia Martinez
Holliston Location Partner

$42K

Annual Savings

$42K

Annual Savings

$42K

Annual Savings

$42K

Annual Savings

Your 90-Day Conversion Timeline

Seamless transition with zero business disruption

Discovery

Days 1-14

Agreement

Days 15-30

Integration

Days 31-45

Transformation

Days 46-75

Grand Opening

Days 76-90

Ready to Stop Fighting Alone?

Join 21 successful locations that chose growth over struggle

 

Get My Free Analysis

Salon Policies:
 

A credit card is required to reserve an appointment!

  • Cancellations made less than 24 hours before the scheduled appointment time may be charged a minimum of 50% of the services booked.

  • No shows may be charged 100% of the services booked & may also be asked to pre-pay for future services.

  • Redo’s: If you are unhappy with your color or service you must let us know within 7 days & schedule the correction no more than 2 weeks after the original date of service.

    *Our employees accept cash only for tips & an ATM machine is available on site.*

   ***All product sales are final***

The Perfect Melt – Custom color melt perfect for blending grown out color, adds dimension

and rich shine. Typical Timeframe: 2 Hours

The Perfect Tone – Custom demi-permanent gloss to add shine and to correct, enhance or

refine blondes and brunettes. Typical Timeframe: 1-1.5 Hours

Dimensional Brunette – Custom hand-painted lightness throughout to enhance natural
richness and dimension followed by a root melt and gloss to ensure a soft, beautiful grow out. 1 –
2 times per year with color melt and gloss for maintenance.

Typical Timeframe: 2.5 – 3 Hours

Dimensional Blonde – Full head of dimensional color. Custom application of highlights and
lowlights followed by root melt and gloss for a seamless, dimensional, low maintenance grow
out. Needed 1-2 times a year. Gloss recommended for maintenance.

Typical Timeframe: 3.5 – 4 Hours

Transformational Blonding – For those wanting a major change, where every hair needs to be
lightened for a solid or multidimensional look. This service is usually only needed once.
Maintenance services on a schedule for desired look are usually recommended.

Typical Timeframe: 5 Hours

Deluxe Blonding – Multi technique blonding with a face frame & brightened ends.
Custom color melt and gloss. Needed 2-3 times per year. Color melt and gloss
recommended for maintenance. Typical Timeframe: 4 – 4.5 Hours $400
 

CORRECTIVE COLOR

Corrective color refers to fixing hair color mistakes, correcting damaged hair, or addressing color issues built up over time.

Common reasons for needing corrective color include:

  • Over-coloring or over-processing hair
  • Mishaps with at-home color, such as using the wrong color or leaving the color on for too long
  • A new color is not turning out as expected
  • Uneven fading of a hair color
  • Damage from bleach or other harsh chemicals

The corrective color process often requires multiple steps and may take several visits to a professional stylist.

Service time: ** Requires a Consultation **

Great for: Restoring hair to a healthy, vibrant state.

*Service time can vary depending on the length/density of hair and the stylist’s timing needs.

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SHINE ENHANCEMENT

Shine enhancement, also known as Hair Glossing, is a treatment that boosts the hair’s natural shine and vibrancy.

This is typically an add-on service that prolongs and enhances your hair color. Clear glosses boost shine and definition, while color glosses refresh color-treated hair and combat dullness or brassiness.

Shine enhancement treatments are suitable for all hair types, but they can be especially beneficial for color-treated hair or those looking to combat dullness or brassy tones.

Service time: Approx. 30 mins

Great for: Boosting the hair’s natural shine and vibrancy.

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Vivid Color

Vivid hair color refers to bold and unconventional shades that go beyond traditional hair colors like blonde, brunette, or red. These vivid colors are intended to make a statement and stand out from the crowd. Some examples of vivid hair colors include electric blue, neon pink, emerald green, and more.

Vivid hair color isn’t just about the vibrant shades themselves; it’s also about how they are applied. Creative techniques like color melting, balayage with vivid tones, or intricate patterns can create unique and eye-catching looks.

Service time: ** Requires a Consultation **

Great for: This is an excellent choice for those who want to break away from traditional hair colors and express their creativity and individuality.

*Service time can vary depending on the length/density of hair and the stylist’s timing needs.

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ROOTS WITH PULL THROUGH

A root retouch with pull through color is a hair coloring technique that combines two processes: a root touch-up and pulling the color through the mid-lengths and ends of the hair. This technique is used to blend the new growth at the roots with the rest of the hair while also refreshing the overall hair color.

The process begins with a root touch-up, where hair dye is applied to the regrowth at the base of the hair shaft, also known as the “roots.”   After the root touch-up, the hair color is then “pulled through” the mid-lengths and ends of the hair. This step helps to refresh the hair color, add shine, and ensure an even distribution of color from root to tip.

Service time: Approx. 1 hour 30 mins

Great for: Beneficial for those who want to extend the time between full hair coloring appointments or for those who have hair highlights.

*Service time can vary depending on the length/density of hair and the stylist’s timing needs.

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FOILS

Foils, also known as highlights, are a hair coloring technique that involves sectioning off strands of hair and applying color to those sections using small, rectangular pieces of foil to separate the colored sections from the rest of the hair. This technique adds dimension, depth, and texture to the hair by creating lightened strands that contrast with the base color.

Partial Foil:  Partial foil, also known as half-head foil or partial highlights, involve coloring from the crown of the head and framing the face.

Full Foil: Full foil, also known as full head foil or full highlights, involves highlighting and coloring evenly throughout from the top of the head to the nape of the neck.

Service time: : Approx. 1 hour (Partial)   2 hours (Full)

Great for: Partial Foils are best for those who want a more subtle, natural-looking effect or for those who want to add dimension and depth to their hair without committing to an all-over color change.

*Service time can vary depending on the length/density of hair and the stylist’s timing needs.

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FACE FRAMING

Face framing refers to strategically placing individual highlights around the face to create a flattering and illuminating effect. Face framing is also a foiling version with less commitment than a partial or complete foil.

For example, placing lighter shades of color around the face can brighten up the complexion and add dimension to the overall hair color. This technique is particularly effective for those with darker hair who want to add warmth and depth to their look.

Service time: 60 mins

Great for: Bringing attention to the features of the face and complementing the overall hair color.

*Service time can vary depending on the length/density of hair and the stylist’s timing needs.

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ROOT RETOUCH

A root retouch color, also known as a root touch-up, is a hair coloring technique that focuses on applying color to the new growth of hair at the roots. This process helps to blend the roots with the rest of the hair, ensuring a seamless transition between the natural hair color and the previously colored hair.

The main purpose of a root retouch color is to maintain a consistent, uniform color from root to tip, which makes it appear as if your hair has not grown out since the initial coloring.  A proper retouch routine can also help minimize damage caused by excessive coloring, allowing you to enjoy your beautiful hair color without compromising your hair’s health.

Service time: Approx. 1 hour

Great for: Great for: Maintaining a consistent, uniform color from root to tip, which makes it appear as if your hair has not grown out since the initial coloring.

*Service time can vary depending on the length/density of hair and the stylist’s timing needs.

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BALAYAGE

A root retouch color, also known as a root touch-up, is a hair coloring technique that focuses on applying color to the new growth of hair at the roots. This process helps to blend the roots with the rest of the hair, ensuring a seamless transition between the natural hair color and the previously colored hair.

The main purpose of a root retouch color is to maintain a consistent, uniform color from root to tip, which makes it appear as if your hair has not grown out since the initial coloring.  A proper retouch routine can also help minimize damage caused by excessive coloring, allowing you to enjoy your beautiful hair color without compromising your hair’s health.

Service time: Approx. 1 hour

Great for: Great for: Maintaining a consistent, uniform color from root to tip, which makes it appear as if your hair has not grown out since the initial coloring.

*Service time can vary depending on the length/density of hair and the stylist’s timing needs.

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